Marketing

I think this is my sixth trip to Alaska on a ship. But it has been several years since I was here. A lot of things have changed in that amount of time.
In Ketchacan (who can spell that) I discovered a new Starbucks. It shares space with a bigger store that sells Eskimo crafts. I thought that was odd but why not, Starbucks are everywhere.
I went in and ordered my usual "grande mocha frap with no whip". The guy said "We have a Frozichino. No Frappachino" I asked if it tasted the same and he said it was the same thing except made with a syrup instead a powder. I said "Okay" and he charged me six dollars. That is about two dollars more than I usually pay, but hey this is Alaska.
It wasn't the same, it tasted different. As I walked out of the store I noticed the sign. It had the Starbucks logo, but in smaller letters it actually said "Serving Starbucks Coffee." It wasn't a Starbucks at all it was an independent coffee bar that bought Starbucks brand coffee. That is the reason for the weird mixture and outrageous prices. They couldn't even call it a Frappachino.
Evidently Sarah Palin is not the only fraud that Alaska has to offer.
As you were,
Jay

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